About Us

The World Food Travel Association (WFTA) was founded in 2003 as a non-profit and non-governmental organization (NGO), and today is regarded as the world’s leading authority on food and beverage tourism. Every year, the Association serves a community of nearly 200,000 people from 150 countries. 

We are experts in culinary placemaking, a powerful tool for economic and community development, as well as in food tourism research, professional certification and the creation of valuable resources for business owners and entrepreneurs. 

We work with our partners to leverage food and beverage to create a strong sense of place, thereby increasing visitor arrivals; destination brand equity; and export demand for their area’s food and beverage products. We provide communities with tools to protect their unique culinary cultures and gastronomic heritage. And we promote our mission regularly to consumers and media all around the world.

Our Mission

To preserve and promote the awareness of culinary cultures through hospitality and tourism.

Our Vision

We strive to serve as the world’s leading hub of innovation and excellence in the preservation and promotion of culinary culture through the development of tourism initiatives and products.

Causes We Support

An undercurrent in all our programs are additional causes that we support, namely the promotion of gastrodiplomacy, notably through our Ambassador network, and the reduction of food and beverage packaging waste, as evidenced in our industry partnerships and our messaging.

 “It doesn’t cost the world to save the world.”™