10-C. Culinary Destination Marketer Certification
If you work for a tourism office or government developing products or promoting your area as a culinary destination, then this certification is designed specifically for you!
Learn why you need to deliver a memory and not just a meal to your customers, both visitors and locals.
Logistics: Once enrolled, you’ll have 45 calendar days to complete the certification. Extensions may be purchased for €50 per additional 30 days, up to a maximum of 150 extra days. That said, your access to the content itself never expires.
Language: English
Total Learning Time: 12 hours
Continuing Education Credits: 12
30 Lessons
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Before You Begin
Training Logistics
General Information
Copyright Notice
Terms & Conditions
Module 1
Introduction
Overview of the Course Content
Lesson 1
Culinary Tourist Value Proposition for Destinations
Lesson 2
Designing a Sustainable Culinary Destination
Lesson 3
Defining Your Taste of Place
Knowledge Test 1
Evaluation of Lessons 1-3
Module 2
Lesson 4
Selling Culinary Destination Products
Lesson 5
Promoting a Culinary Destination
Lesson 6
Best Practices & Case Studies
Lesson 7
Measuring Your Culinary Destination Success
Knowledge Test 2
Evaluation of Lessons 4-7
Bonus Materials
Educational Video 1
Example of a Memorable Food Experience
Educational Podcast
Rosetta spent her young life in and around the food industry but chose to seek an alternative path, however, now is dedicated to bespoke itineraries for authentic Italian food tours
Promotional Video
Together, Tourism Australia, Virgin Australia and Delta Air Lines created ‘Someday’ – the interactive web experience.
10 Step Guide to Food Tourism Destination Development
Destination Development
10 Step Sustainable Food Tourism Plan for Destinations
Sustainability Plan
Module 3
Create Your Destination's Culinary SWOT Analysis
Guideline for SWOT Analysis
Upload Your Destination's Culinary SWOT Analysis
Submit your SWOT analysis
Define Your Destination's Culinary USP
Guideline for your USP
Upload Your Destination's Culinary USP
Submit your USP
Brainstorm How to Engage Your Area Restaurants
Guideline for Brainstorm
Upload Your Brainstorm How to Engage Your Area Restaurants
Submit your Brainstorm
Create Your Culinary Asset Inventory
Guideline for your Culinary Asset Inventory
Upload Your Culinary Asset Inventory
Submit your Culinary Asset Inventory
Write Your Culinary Destination Strategy [10 pages]
Guideline for Your Culinary Destination Strategy
Upload Your Culinary Destination Strategy [10 pages]
Submit Your Culinary Destination Strategy
Oral Interview
Guideline for Your Oral Interview
Final Steps
Learner Survey
Student Feedback
Your Badge & Diploma
Final Step