If you work for a tourism office or government developing products or promoting your area as a culinary destination, then this certification is designed specifically for you!
Learn why you need to deliver a memory, and not just a meal to your customers, both visitors and locals.
There are no specific prerequisites, however, if you are not currently working in a destination marketing position, you may find the assignments difficult to complete.
The training is relevant for professional destination marketers. You might work for a tourism office or government, or you could be an independent consultant.
7 training videos
Bonus materials (podcasts, videos & downloads)
Advisor time, up to 2 X 30 minute phone & zoom support, plus email
Verification of your business or tour operator license and insurance documents
Lifetime course access
Credit or debit card online, or bank transfer. If you prefer to pay by bank transfer, then DO NOT click Enroll Now. Instead, please contact us first for different instructions.
3 Knowledge Tests (one after each module)
A Final Written Business Plan for your destination (we use an abbreviated template)
After completing this masterclass successfully (obtaining at least 75% in the evaluation), you will receive the completion certificate corresponding to 12 continuing education credits.
Understand the culinary tourism (a.k.a. Food & Beverage Tourism and Gastronomy Tourism) value proposition for destinations
Understand the concept of taste of place and how to define your taste of place
How to design a sustainable culinary destination
How to package and sell food and beverage products and experiences for visitors
How to promote a culinary destination successfully
How to measure the success of your culinary destination
The best practices in our industry and relevant case studies
Differentiate yourself from your competition
Get the recognition you & your destination deserve
Understand better your target market(s)
Learn how to increase your sales and your customer satisfaction
Get inspiration to innovate
Understand how to meet the needs of visitors and locals alike
Objective: General Information
Objective: Terms & Conditions
Objective: Overview of the Course Content
Objective: Culinary Tourist Value Proposition for Destinations
Objective: Designing a Sustainable Culinary Destination
Objective: Defining Your Taste of Place
Objective: Evaluation of Lessons 1-3
Objective: Selling Culinary Destination Products
Objective: Promoting a Culinary Destination
Objective: Best Practices & Case Studies
Objective: Measuring Your Culinary Destination Success
Objective: Evaluation of Lessons 4-7
Objective: Example of a Memorable Food Experience
Objective: Rosetta spent her young life in and around the food industry but chose to seek an alternative path, however, now is dedicated to bespoke itineraries for authentic Italian food tours
Objective: Together, Tourism Australia, Virgin Australia and Delta Air Lines created ‘Someday’ – the interactive web experience.
Objective: Destination Development
Objective: Sustainability Plan
Objective: Guideline for SWOT Analysis
Objective: Submit your SWOT analysis
Objective: Guideline for your USP
Objective: Submit your USP
Objective: Guideline for Brainstorm
Objective: Submit your Brainstorm
Objective: Guideline for your Culinary Asset Inventory
Objective: Submit your Culinary Asset Inventory
Objective: Guideline for Your Culinary Destination Strategy
Objective: Submit Your Culinary Destination Strategy
Objective: Guideline for Your Oral Interview
Objective: Guideline for Your Microsite
Objective: Student Feedback
Objective: Final Step
This Certification is awarded to one individual working in a destination marketing capacity. If you complete the Certified Culinary Destination Marketer program and then move on to a different destination, your certification moves with you, but it never applies to the destination marketing organization you work for.
It is against the Terms to share content with others. Learners have 60 calendar days to complete this training. Support includes email, phone, and Zoom. Payment is taken at the time of registration by debit card or credit card. If you prefer to pay by bank transfer, please contact us before registering. We will process your payment manually and give you a special code to bypass the credit card payment step. Please note that we do not provide VAT invoices (we do not charge VAT or any other taxes on our products and services). If you require a VAT invoice, there is a Є10 fee.