If you work for a tourism office or government developing products or promoting your area as a culinary destination, then this certification is designed specifically for you!

Learn why you need to deliver a memory, and not just a meal to your customers, both visitors and locals.

Language: English

Total learning time: 12 hours

Continuing Education Credits: 12



There are no specific prerequisites, however, if you are not currently working in a destination marketing position, you may find the assignments difficult to complete.


The training is relevant for professional destination marketers. You might work for a tourism office or government, or you could be an independent consultant.


  • 7 training videos 

  • Bonus materials (podcasts, videos & downloads)

  • Advisor time, up to 2 X 30 minute phone & zoom support, plus email

  • Verification of your business or tour operator license and insurance documents

  • Lifetime course access


Credit or debit card online, or bank transfer. If you prefer to pay by bank transfer, then DO NOT click Enroll Now. Instead, please contact us first for different instructions.


  • 3 Knowledge Tests (one after each module)

  • A Final Written Business Plan for your destination (we use an abbreviated template)


After completing this masterclass successfully (obtaining at least 75% in the evaluation), you will receive the completion certificate corresponding to 12 continuing education credits.


    • Understand the culinary tourism (a.k.a. Food & Beverage Tourism and Gastronomy Tourism) value proposition for destinations

    • Understand the concept of taste of place and how to define your taste of place

    • How to design a sustainable culinary destination

    • How to package and sell food and beverage products and experiences for visitors

    • How to promote a culinary destination successfully

    • How to measure the success of your culinary destination

    • The best practices in our industry and relevant case studies

    Once enrolled, you’ll have 45 calendar days to complete the certification. Extensions may be purchased for €50 per additional 30 days, up to a maximum of 150 extra days. That said, your access to the content itself never expires.


    • Differentiate yourself from your competition

    • Get the recognition you & your destination deserve

    • Understand better your target market(s)

    • Learn how to increase your sales and your customer satisfaction

    • Get inspiration to innovate

    • Understand how to meet the needs of visitors and locals alike


    1. 1 Training Logistics

      Objective: General Information

    2. 2 Copyright Notice

      Objective: Terms & Conditions

    3. 3 Introduction

      Objective: Overview of the Course Content

    4. 4 Lesson 1

      Objective: Culinary Tourist Value Proposition for Destinations

    5. 5 Lesson 2

      Objective: Designing a Sustainable Culinary Destination

    6. 6 Lesson 3

      Objective: Defining Your Taste of Place

    7. 7 Knowledge Test 1

      Objective: Evaluation of Lessons 1-3

    8. 8 Lesson 4

      Objective: Selling Culinary Destination Products

    9. 9 Lesson 5

      Objective: Promoting a Culinary Destination

    10. 10 Lesson 6

      Objective: Best Practices & Case Studies

    11. 11 Lesson 7

      Objective: Measuring Your Culinary Destination Success

    12. 12 Knowledge Test 2

      Objective: Evaluation of Lessons 4-7

    13. 13 Nanta Seoul Korea

      Objective: Example of a Memorable Food Experience

    14. 14 Podcast: Rosetta Ferrari - Travel is the Best Education

      Objective: Rosetta spent her young life in and around the food industry but chose to seek an alternative path, however, now is dedicated to bespoke itineraries for authentic Italian food tours

    15. 15 Australia Someday Video

      Objective: Together, Tourism Australia, Virgin Australia and Delta Air Lines created ‘Someday’ – the interactive web experience.

    16. 16 10 Step Guide to Food Tourism Destination Development

      Objective: Destination Development

    17. 17 10 Step Sustainable Food Tourism Plan for Destinations

      Objective: Sustainability Plan

    18. 18 Create Your Destination's Culinary SWOT Analysis

      Objective: Guideline for SWOT Analysis

    19. 19 Upload Your Destination's Culinary SWOT Analysis

      Objective: Submit your SWOT analysis

    20. 20 Define Your Destination's Culinary USP

      Objective: Guideline for your USP

    21. 21 Upload Your Destination's Culinary USP

      Objective: Submit your USP

    22. 22 Brainstorm How to Engage Your Area Restaurants

      Objective: Guideline for Brainstorm

    23. 23 Upload Your Brainstorm How to Engage Your Area Restaurants

      Objective: Submit your Brainstorm

    24. 24 Create Your Culinary Asset Inventory

      Objective: Guideline for your Culinary Asset Inventory

    25. 25 Upload Your Culinary Asset Inventory

      Objective: Submit your Culinary Asset Inventory

    26. 26 Write Your Culinary Destination Strategy [10 pages]

      Objective: Guideline for Your Culinary Destination Strategy

    27. 27 Upload Your Culinary Destination Strategy [10 pages]

      Objective: Submit Your Culinary Destination Strategy

    28. 28 Oral Interview

      Objective: Guideline for Your Oral Interview

    29. 29 Prepare Your Microsite

      Objective: Guideline for Your Microsite

    30. 30 Learner Survey

      Objective: Student Feedback

    31. 31 Your Badge & Diploma

      Objective: Final Step

    Terms & Conditions

    This Certification is awarded to one individual working in a destination marketing capacity. If you complete the Certified Culinary Destination Marketer program and then move on to a different destination, your certification moves with you, but it never applies to the destination marketing organization you work for.

    It is against the Terms to share content with others. Learners have 60 calendar days to complete this training. Support includes email, phone, and Zoom. Payment is taken at the time of registration by debit card or credit card. If you prefer to pay by bank transfer, please contact us before registering. We will process your payment manually and give you a special code to bypass the credit card payment step. Please note that we do not provide VAT invoices (we do not charge VAT or any other taxes on our products and services). If you require a VAT invoice, there is a Є10 fee.