Food and beverage tours are all the rage. Travelers are demanding more and more of them, and companies are rushing to meet that demand. However, not all companies are well prepared to plan and deliver successful food or beverage tours. There are myriad factors that can make a good tour great and many others that can ruin a tour. You need to know about all these factors to increase your chances of success.
Learn how planning and delivering food or beverages tours is vastly different from the other type of tours.
You must have the appropriate insurance by the time you finish your training and have been operating for at least one year.
The training is relevant for different types of tour operators, travel sellers and similar tour companies.
10 training videos
Bonus materials (podcasts, videos & downloads)
Advisor time, up to 2 X 30 minute phone & zoom support, plus email
Verification of your business or tour operator license and insurance documents
Lifetime course access
Credit or debit card online, or bank transfer. If you prefer to pay by bank transfer, then DO NOT click Enroll Now. Instead, please contact us first for different instructions.
3 Knowledge Tests (one after each module)
A Final Written Examination
After completing this masterclass successfully (obtaining at least 75% in the evaluation), you will receive the completion certificate corresponding to 12 continuing education credits.
How to design culinary tours that sell
How to market and sell to different types of food lovers (we're not all the same!)
Who buys food and beverage tours
How to face operational issues
How to overcome unexpected challenges
How to use technology to be efficient and save money
How to grow your culinary tour company
Differentiate yourself from your competition
Get the recognition you deserve
Understand better your target market(s)
Learn how to increase your sales and your customer satisfaction
Get inspiration to innovate
Understand how to meet the needs of visitors and locals alike
Objective: General Information
Objective: Terms & Conditions
Objective: Assess the Compatibility of Your Profile with this Certification
Objective: Introduction
Objective: Benefits of Food Tourism, Are Culinary Tour Right for You? & Your USP: What Makes Culinary Tours Special
Objective: Create a Road Map for Your Company & Designing Culinary Tours That Sell
Objective: Building Your Food Tour Team & Culinary Tour Marketing Basics
Objective: Evaluation of Lessons 1-4
Objective: Getting to Know Culinary Travelers Better
Objective: Meeting and Exceeding Customer Expectations & Improving Your Marketing Strategies
Objective: Managing Culinary Tourist Guides, Improving Vendor Relationships, Diversifying Your Portfolio, Customer Service & Scaling Your Food Tour Company
Objective: Evaluation of Lessons 1-3
Objective: FoodTrekking Award winner in the category "Best food on Beverage Tour Experiences"
Objective: Devour Tours, a food tour operator company with presence in several European countries
Objective: Juneau Food Tours, a food tour operator in the US State of Alaska
Objective: Evaluation of Industry Insights
Objective: Create a Budget
Objective: Create a Lean Business Model
Objective: Contract Template
Objective: Final Assignment
Objective: Submit Your Essay Interview Assignment
Objective: Guideline for Your Microsite
Objective: Student Feedback
Objective: Final Step
This Certification is awarded to one individual working in one specific tour company. If you complete the Certified Culinary Tour Operator program and then move on to a different company, the new company will still need to be re-certified before it can use the Certified Culinary Tour Operator designation. Your company can only use the Certified Culinary Tour Operator designation and logo as long as it has at least one employee who has completed this certification offered by the World Food Travel Association. Also, when you leave a company, that company’s listing on World Food Travel Market will be deactivated until it is able to graduate another employee through this same program.
One student per registration. It is against the Terms to share content with others. Students have 45 calendar days to complete the training. Masterclass graduates receive a completion certificate, but no marketing benefits (see the Certification version of this class if you want marketing benefits). Support is limited to email only. Payment is taken at the time of registration by debit card or credit card. If you prefer to pay by bank transfer, please contact us before registering. We will process your payment manually and give you a special code to bypass the credit card payment step. Please note that we do not provide VAT invoices (we do not charge VAT or any other taxes on our products and services). If you require a VAT invoice, there is a Є10 fee.