For existing culinary tour operators like you who want to deliver better quality food and beverage tours, and culinary tour operators who want to certify your business expertise.



Food and beverage tours are all the rage. Travelers are demanding more and more of them, and companies are rushing to meet that demand. However, not all companies are well prepared to plan and deliver successful food or beverage tours. There are myriad factors that can make a good tour great and many others that can ruin a tour. You need to know about all these factors to increase your chances of success. 

Learn how planning and delivering food or beverages tours is vastly different from the other type of tours.

Language: English

Total learning time: 12 hours

Continuing Education Credits: 12



You must have the appropriate insurance by the time you finish your training and have been operating for at least one year.


The training is relevant for different types of tour operators, travel sellers and similar tour companies.


  • 10 training videos 

  • Bonus materials (podcasts, videos & downloads)

  • Advisor time, up to 2 X 30 minute phone & zoom support, plus email

  • Verification of your business or tour operator license and insurance documents

  • Lifetime course access


Credit or debit card online, or bank transfer. If you prefer to pay by bank transfer, then DO NOT click Enroll Now. Instead, please contact us first for different instructions.


  • 3 Knowledge Tests (one after each module)

  • A Final Written Examination


After completing this masterclass successfully (obtaining at least 75% in the evaluation), you will receive the completion certificate corresponding to 12 continuing education credits.


    • How to design culinary tours that sell

    • How to market and sell to different types of food lovers (we're not all the same!)

    • Who buys food and beverage tours

    • How to face operational issues

    • How to overcome unexpected challenges

    • How to use technology to be efficient and save money

    • How to grow your culinary tour company

    Once enrolled, you’ll have 45 calendar days to complete the certification. Extensions may be purchased for €50 per additional 30 days, up to a maximum of 150 extra days. That said, your access to the content itself never expires.


    • Differentiate yourself from your competition

    • Get the recognition you deserve

    • Understand better your target market(s)

    • Learn how to increase your sales and your customer satisfaction

    • Get inspiration to innovate

    • Understand how to meet the needs of visitors and locals alike


    1. 1 Training Logistics

      Objective: General Information

    2. 2 Copyright Notice

      Objective: Terms & Conditions

    3. 3 Eligibility Verification

      Objective: Assess the Compatibility of Your Profile with this Certification

    4. 4 Lesson 1

      Objective: Introduction

    5. 5 Lesson 2

      Objective: Benefits of Food Tourism, Are Culinary Tour Right for You? & Your USP: What Makes Culinary Tours Special

    6. 6 Lesson 3

      Objective: Create a Road Map for Your Company & Designing Culinary Tours That Sell

    7. 7 Lesson 4

      Objective: Building Your Food Tour Team & Culinary Tour Marketing Basics

    8. 8 Knowledge Test 1

      Objective: Evaluation of Lessons 1-4

    9. 9 Lesson 1

      Objective: Getting to Know Culinary Travelers Better

    10. 10 Lesson 2

      Objective: Meeting and Exceeding Customer Expectations & Improving Your Marketing Strategies

    11. 11 Lesson 3

      Objective: Managing Culinary Tourist Guides, Improving Vendor Relationships, Diversifying Your Portfolio, Customer Service & Scaling Your Food Tour Company

    12. 12 Knowledge Test 2

      Objective: Evaluation of Lessons 1-3

    13. 13 How to Differentiate Your Food Tours

      Objective: FoodTrekking Award winner in the category "Best food on Beverage Tour Experiences"

    14. 14 When Crisis Strikes: How to Manage a Meltdown

      Objective: Devour Tours, a food tour operator company with presence in several European countries

    15. 15 From Dream to Profitable Business – How to Make Your Food Tourism Idea Work

      Objective: Juneau Food Tours, a food tour operator in the US State of Alaska

    16. 16 Knowledge Test 3

      Objective: Evaluation of Industry Insights

    17. 17 Culinary Tour Operator Budget Template

      Objective: Create a Budget

    18. 18 Abbreviated Business Plan Template

      Objective: Create a Lean Business Model

    19. 19 Client Contract Template

      Objective: Contract Template

    20. 20 Essay Interview Assignment

      Objective: Final Assignment

    21. 21 Upload Your Essay Interview Assignment

      Objective: Submit Your Essay Interview Assignment

    22. 22 Prepare Your Microsite

      Objective: Guideline for Your Microsite

    23. 23 Learner Survey

      Objective: Student Feedback

    24. 24 Your Badge & Diploma

      Objective: Final Step

    Terms & Conditions

    This Certification is awarded to one individual working in one specific tour company. If you complete the Certified Culinary Tour Operator program and then move on to a different company, the new company will still need to be re-certified before it can use the Certified Culinary Tour Operator designation. Your company can only use the Certified Culinary Tour Operator designation and logo as long as it has at least one employee who has completed this certification offered by the World Food Travel Association. Also, when you leave a company, that company’s listing on World Food Travel Market will be deactivated until it is able to graduate another employee through this same program.

    One student per registration. It is against the Terms to share content with others. Students have 45 calendar days to complete the training. Masterclass graduates receive a completion certificate, but no marketing benefits (see the Certification version of this class if you want marketing benefits). Support is limited to email only. Payment is taken at the time of registration by debit card or credit card. If you prefer to pay by bank transfer, please contact us before registering. We will process your payment manually and give you a special code to bypass the credit card payment step. Please note that we do not provide VAT invoices (we do not charge VAT or any other taxes on our products and services). If you require a VAT invoice, there is a Є10 fee.