For professionals working in or for people interested in culinary tour operations, travel agencies and related companies. 



Food and beverage tours are all the rage. Travelers are demanding more and more of them, and companies are rushing to meet that demand. However, not all companies are well prepared to plan and deliver successful food or beverage tours. There are myriad factors that can make a good tour great and many others that can ruin a tour. You need to know about all these factors to increase your chances of success. 

Learn how planning and delivering food or beverages tours is vastly different from the other types of tours.

Language: English

Total learning time: 4 hours

Continuing Education Credits: 4



There are no specific prerequisites to enroll in this Masterclass, other than a good working knowledge of English.


The training is suitable for anyone working in or interested in culinary tour operations, travel agencies and related companies.


  • 7 training videos 

  • Email support


Credit or debit card online, or bank transfer. If you prefer to pay by bank transfer, then DO NOT click Enroll Now. Instead, please contact us first for different instructions.


  • 2 Knowledge Tests, one after each module


After completing this masterclass successfully (obtaining at least 75% in the evaluation), you will receive the completion certificate corresponding to 4 continuing education credits.


    • How to design culinary tours that sell

    • How to market and sell to different types of food lovers (we're not all the same!)

    • Who buys food and beverage tours

    • How to face operational issues

    • How to overcome unexpected challenges

    • How to use technology to be efficient and save money

    • How to grow your culinary tour company

    Once enrolled, you’ll have 45 calendar days to complete the certification. Extensions may be purchased for €50 per additional 30 days, up to a maximum of 150 extra days. That said, your access to the content itself never expires.


    • Differentiate yourself from your competition

    • Get the recognition you deserve

    • Understand better your target market(s)

    • Learn how to increase your sales and your customer satisfaction

    • Get inspiration to innovate

    • Understand how to meet the needs of visitors and locals alike


    1. 1 Training Logistics

      Objective: General Information

    2. 2 Copyright Notice

      Objective: Terms & Conditions

    3. 3 Lesson 1

      Objective: Introduction

    4. 4 Lesson 2

      Objective: Benefits of Food Tourism, Are Culinary Tour Right for You? & Your USP: What Makes Culinary Tours Special

    5. 5 Lesson 3

      Objective: Create a Road Map for Your Company & Designing Culinary Tours That Sell

    6. 6 Lesson 4

      Objective: Building Your Food Tour Team & Culinary Tour Marketing Basics

    7. 7 Knowledge Test 1

      Objective: Evaluation of Lessons 1-3

    8. 8 Lesson 1

      Objective: Getting to Know Culinary Travelers Better

    9. 9 Lesson 2

      Objective: Meeting and Exceeding Customer Expectations & Improving Your Marketing Strategies

    10. 10 Lesson 3

      Objective: Managing Culinary Tourist Guides, Improving Vendor Relationships, Diversifying Your Portfolio, Customer Service & Scaling Your Food Tour Company

    11. 11 Knowledge Test 2

      Objective: Evaluation of Lessons 1-3

    12. 12 Learner Survey

      Objective: Student Feedback

    Terms & Conditions

    One learner per registration. It is against the Terms to share content with others. Learners have 45 calendar days to complete the training. Masterclass graduates receive a completion certificate, but no advisor meetings, bonus materials or marketing benefits (see the Certification version of this class if you want those extra benefits). Support is limited to email only. Payment is taken at the time of registration by debit card or credit card. If you prefer to pay by bank transfer, please contact us before registering. We will process your payment manually and give you a special code to bypass the credit card payment step. Please note that we do not provide VAT invoices (we do not charge VAT or any other taxes on our products and services). If you require a VAT invoice, there is a Є10 fee.