Chefs and other foodservice professionals are in a unique position when it comes to serving visitors. A great experience can set the tone of the visitor's stay, while a poor experience can ruin it. Learn what you can do to ensure your customers become passionate fans! This Masterclass is designed specifically for the unique needs of chefs, chef/ owners, restaurant owners, restaurant management groups, café/bar/pub managers, and waitstaff.
Learn why you need to deliver a memory, and not just a meal to your customers, both visitors and locals.
There are no specific prerequisites to enroll in this Masterclass, other than a good working knowledge of English.
The training is suitable for anyone working in or interested in any aspect of serving food and beverages (restaurants, cafes, tasting rooms, wineries, breweries, caterers, etc.)
2 training videos
Support via email
A bunus section with Industry Insights
Credit or debit card online, or bank transfer. If you prefer to pay by bank transfer, then DO NOT click Enroll Now. Instead, please contact us first for different instructions.
2 Knowledge Tests
After completing this masterclass successfully (obtaining at least 75% in the evaluation), you will receive the completion certificate corresponding to 3 continuing education credits.
The role of foodservice professionals in culinary tourism
How dining & food-loving consumers are evolving
What menu messaging is & how it can help you to sell more
How to create sellable foodservice products for visitors
How to accommodate new trends, like special diets, food allergies, and cultural differences
How to cope as a foodservice professional after a crisis
Differentiate yourself from your competition
Get the recognition you deserve
Understand better your target market(s)
Learn how to increase your sales and your customer satisfaction
Get inspiration to innovate
Understand how to meet the needs of visitors and locals alike
Objective: General Information
Objective: Terms & Conditions
Objective: The Role of Foodservice Professionals in Food Tourism, How Food-loving Consumers are Evolving & How Dining is Evolving
Objective: Evaluation Module 1
Objective: The Art of Menu Messaging, Creating sellable Foodservice Products for Visitors, Special Diets, Cultural Differences, Consumer Trends & Foodservices in a Post-Pandemic World
Objective: Evaluation Module 2
Objective: Food Champions
Objective: How to Keep Restaurant Foodservice Local
Objective: Student Feedback
One learner per registration. It is against the Terms to share content with others. Learners have 45 calendar days to complete the training. Masterclass graduates receive a completion certificate, but no advisor meetings, bonus materials or marketing benefits (see the Certification version of this class if you want those extra benefits). Support is limited to email only. Payment is taken at the time of registration by debit card or credit card. If you prefer to pay by bank transfer, please contact us before registering. We will process your payment manually and give you a special code to bypass the credit card payment step. Please note that we do not provide VAT invoices (we do not charge VAT or any other taxes on our products and services). If you require a VAT invoice, there is a Є10 fee.