For foodservice professionals like you who want to be better, and improve your expertise, especially in hospitality with travelers.



Chefs and other foodservice professionals are in a unique position when it comes to serving visitors. A great experience can set the tone of the visitor's stay, while a poor experience can ruin it. Learn what you can do to ensure your customers become passionate fans! This Masterclass is designed specifically for the unique needs of chefs, chef/ owners, restaurant owners, restaurant management groups, café/bar/pub managers, and waitstaff.

Learn why you need to deliver a memory, and not just a meal to your customers, both visitors and locals.

Language: English

Total learning time: 3 hours

Continuing Education Credits: 3



There are no specific prerequisites to enroll in this Masterclass, other than a good working knowledge of English.


The training is suitable for anyone working in or interested in any aspect of serving food and beverages (restaurants, cafes, tasting rooms, wineries, breweries, caterers, etc.)


  • 2 training videos 

  • Support via email

  • A bunus section with Industry Insights


Credit or debit card online, or bank transfer. If you prefer to pay by bank transfer, then DO NOT click Enroll Now. Instead, please contact us first for different instructions.


  • 2 Knowledge Tests


After completing this masterclass successfully (obtaining at least 75% in the evaluation), you will receive the completion certificate corresponding to 3 continuing education credits.


    • The role of foodservice professionals in culinary tourism

    • How dining & food-loving consumers are evolving

    • What menu messaging is & how it can help you to sell more

    • How to create sellable foodservice products for visitors

    • How to accommodate new trends, like special diets, food allergies, and cultural differences

    • How to cope as a foodservice professional after a crisis

    Once enrolled, you’ll have 45 calendar days to complete the certification. Extensions may be purchased for €50 per additional 30 days, up to a maximum of 150 extra days. That said, your access to the content itself never expires.


    • Differentiate yourself from your competition

    • Get the recognition you deserve

    • Understand better your target market(s)

    • Learn how to increase your sales and your customer satisfaction

    • Get inspiration to innovate

    • Understand how to meet the needs of visitors and locals alike


    1. 1 Training Logistics

      Objective: General Information

    2. 2 Copyright Notice

      Objective: Terms & Conditions

    3. 3 Lesson 1

      Objective: The Role of Foodservice Professionals in Food Tourism, How Food-loving Consumers are Evolving & How Dining is Evolving

    4. 4 Knowledge Test 1

      Objective: Evaluation Module 1

    5. 5 Lesson 1

      Objective: The Art of Menu Messaging, Creating sellable Foodservice Products for Visitors, Special Diets, Cultural Differences, Consumer Trends & Foodservices in a Post-Pandemic World

    6. 6 Knowledge Test 2

      Objective: Evaluation Module 2

    7. 7 Ireland’s Foodservice Ambassadors

      Objective: Food Champions

    8. 8 Keep Foodservice Ambassadors

      Objective: How to Keep Restaurant Foodservice Local

    9. 9 Learner Survey

      Objective: Student Feedback

    Terms & Conditions

    One learner per registration. It is against the Terms to share content with others. Learners have 45 calendar days to complete the training. Masterclass graduates receive a completion certificate, but no advisor meetings, bonus materials or marketing benefits (see the Certification version of this class if you want those extra benefits). Support is limited to email only. Payment is taken at the time of registration by debit card or credit card. If you prefer to pay by bank transfer, please contact us before registering. We will process your payment manually and give you a special code to bypass the credit card payment step. Please note that we do not provide VAT invoices (we do not charge VAT or any other taxes on our products and services). If you require a VAT invoice, there is a Є10 fee.