If you work for a tourism office or government developing products or promoting your area as a culinary destination, then this certification is designed specifically for you!

10-C. Culinary Destination Marketer Certification


Instructors: WFTA Academy

Language: English

Total Learning Time: 12 hours

Continuing Education Credits: 12

Support: Email, Phone and Zoom

Payment Options: Credit or debit card online, or bank transfer. If you prefer to pay by bank transfer, then do NOT click Enroll Now. Instead, please contact us here first for different instructions.

    Your Benefits:

    ● Full-year premium level listing for you as a Culinary-Certified Destination Marketer on our World Food Travel Market platform (€149 value). Note the listing is for you personally, not your destination.

    ● Completion certificate

What You Will Learn: 

  • Understand the culinary tourism value proposition for destinations
  • Understand the concept of taste of place and how to define your taste of place
  • How to design a sustainable culinary destination
  • How to package and sell food and beverage products and experiences for visitors
  • How to promote a culinary destination successfully
  • How to measure the success of your culinary destination
  • Best practices in our industry and relevant case studies

    Your Certification Course Includes:

    ●  7 training videos

    ● Bonus materials (podcasts, videos & downloads)

    ●  Advisor time, up to 4 x 30-minute of phone and Zoom support,  plus email 

    ● Lifetime course access

    Course Evaluation: 

    ● Three tests  (must score 75% or higher to pass)

    ● Final written business plan for your destination (we use an abbreviated template)

Once enrolled, you’ll have 60 calendar days to complete the certification itself. Extensions may be purchased for €50 per additional 30 days, up to a maximum of 150 extra days. That said, your access to the content itself never expires.


" I very much enjoyed the certification program. There were many things I had not considered. Now I will be a better tour leader. "

by Tatiana R. from Toronto, Canada.

"Having been in the industry while, it was time to sharpen my tools and get a better understanding of the food and wine traveler and what they look for. What I got with the WFTA certification program was way more than what I expected. And while I have experience with culinary travelers, having a certification meant a lot to me. The WFTA’s international reputation, as well as my business listing on the marketplace after I graduated, sealed the deal for me."

by Biagio T. from USA & Italy

" Excellent content, very helpful advisor. Well-organized program with quality materials. Some things were new to me as well, like how Americans and Europeans have different profiles. Highly recommended."

by Mary F. from Dublin, Ireland.

Terms & Conditions

This Certification is awarded to one individual working in a destination marketing capacity. If you complete the Certified Culinary Destination Marketer program and then move on to a different destination, your certification moves with you, but it never applies to the destination marketing organization you work for. 

One learner per registration. It is against the Terms to share content with others. Learners have 60 calendar days to complete this training. Support includes email, phone, and Zoom. Payment is taken at the time of registration by debit card or credit card. If you prefer to pay by bank transfer, please contact us before registering. We will process your payment manually and give you a special code to bypass the credit card payment step. Please note that we do not provide VAT invoices (we do not charge VAT or any other taxes on our products and services). If you require a VAT invoice, there is a Є10 fee.