For existing culinary tour operators like you who want to deliver better quality food and beverage tours, and culinary tour operators who want to certify your business expertise.  


Our Certification

Food and beverage tours are all the rage. Travelers are demanding more and more of them, and companies are rushing to meet that demand. However, not all companies are well prepared to plan and deliver successful food or beverage tours. There are myriad factors that can make a good tour great and many others that can ruin a tour. You need to know about all these factors to increase your chances of success. 

Learn why you need to deliver a memory, and not just a meal to your customers, both visitors and locals.


    You must have the appropriate insurance by the time you finish your training and have been operating for at least one year.

Documents Needed

    A copy of your tour operator license OR a business license AND insurance certificate. Both documents must be legally valid (not expired) at the time you graduate.

Who It's For

    The training is relevant for different types of tour operators, travel sellers and similar tour companies.  

Your Benefits

  • Full-year premium level listing for you as a Culinary-Certified Tour Company on our World Food Travel Market platform (€149 value)
  • Completion certificate
  • Digital badge (to use on your website)
  • Color enamel lapel pin (pictured right) to wear on tour

What You Will Learn

  • How to design culinary tours that sell
  • How to market and sell to different types of food lovers (we're not all the same!)
  • Who buys food and beverage tours
  • How to face operational issues
  • How to overcome unexpected challenges
  • How to use technology to be efficient and save money
  • How to grow your culinary tour company

The Certification Includes

  • 10 training videos
  • Bonus materials (videos & downloads)
  • Advisor time, up to 2 x 30-minute of phone and Zoom support, plus email
  • Verification of your business or tour operator license and insurance documents
  • Lifetime course access

We invite you to visit GastroTerra, the world's largest community of like-minded professionals who want to connect, explore, share, and get inspired about the latest developments in food and beverage tourism.



Once enrolled, you’ll have 45 calendar days to complete the certification itself. Extensions may be purchased for €50 per additional 30 days, up to a maximum of 150 extra days. That said, your access to the content itself never expires.

Instructors: WFTA Academy

Language: English

Total Learning Time: 12 hours

Continuing Education Credits: 12

Payment Options

    Credit or debit card online, or bank transfer. If you prefer to pay by bank transfer, then do NOT click Enroll Now. Instead, please contact us here first for different instructions. 

Course Evaluation

    Three quizzes (one per module)

    Final written examination


    After completing this masterclass successfully (obtaining at least 75% in both the quizzes and the written examination), you will receive the completion certificate corresponding to 12 continuing education credits. 

Masterclass Content


" The training was excellent. I also liked the extras like the videos, and my advisor was really helpful. Now I can make my business better. "

by Laura T. from Buenos Aires, Argentina.

" I thought I already knew a lot about running a culinary tour company, but some of the session topics sounded of interest so I enrolled anyway. I am quite pleased that I did because I was able to update my understanding of the culinary traveler niche and their changing demands. Our tours will be better because of this training."

by Max F. from London, UK.

" Lots of practical and helpful information for serving this niche, thank you. It will be very helpful when serving food-loving travelers to Singapore."

by Lionel C. from Singapore.

Terms & Conditions

This Certification is awarded to one individual working in one specific tour company. If you complete the Certified Culinary Tour Operator program and then move on to a different company, the new company will still need to be re-certified before it can use the Certified Culinary Tour Operator designation. Your company can only use the Certified Culinary Tour Operator designation and logo as long as it has at least one employee who has completed this certification offered by the World Food Travel Association. Also, when you leave a company, that company’s listing on World Food Travel Market will be deactivated until it is able to graduate another employee through this same program. 

 One student per registration. It is against the Terms to share content with others. Students have 45 calendar days to complete the training. Masterclass graduates receive a completion certificate, but no marketing benefits (see the Certification version of this class if you want marketing benefits). Support is limited to email only. Payment is taken at the time of registration by debit card or credit card. If you prefer to pay by bank transfer, please contact us before registering. We will process your payment manually and give you a special code to bypass the credit card payment step. Please note that we do not provide VAT invoices (we do not charge VAT or any other taxes on our products and services). If you require a VAT invoice, there is a Є10 fee.