For professionals working in or interested in culinary tour operations, travel agencies and related companies.

05-M. Culinary Tour Operator Training

Food and beverage tours are all the rage. Travelers are demanding more and more of them, and companies are rushing to meet that demand. However, not all companies are well prepared to plan and deliver successful food or beverage tours. There are myriad factors that can make a good tour great and many others that can ruin a tour. You need to know about all these factors to increase your chances of success.

Instructors: WFTA Academy

Language: English

Total Learning Time: 4 hours

Continuing Education Credits: 4

Support: Email

Payment Options: Credit or debit card online, or bank transfer. If you prefer to pay by bank transfer, then do NOT click Enroll Now. Instead, please contact us here first for different instructions.

Masterclass Description

Learn how planning and delivering food or beverage tours is vastly different from other types of tours.

Who It's For

The training is suitable for professionals working in or interested in culinary tour operations, travel agencies and related companies.


There are no specific prerequisites to enroll in this Masterclass, other than a good working knowledge of English.

      Why Enroll:

      ● Differentiate yourself from your competition

      ● Get the recognition you deserve

      ● Understand better your target market(s)

      ● Learn how to increase your sales and your customer satisfaction

      ● Get inspiration to innovate

      ● Understand how to meet the needs of visitors and locals alike

What You Will Learn: 

  • How to design culinary tours that sell
  • How to market and sell to different types of food lovers (we're not all the same!)
  • Who buys food and beverage tours
  • How to face operational issues
  • How to overcome unexpected challenges
  • How to use technology to be efficient and save money
  • How to grow your culinary tour company

    Your Benefits:

    ●    Completion certificate 

    ●    4 credit hours

    The Certification Includes:

    ●    7 training videos 

    ●    Email support

    Course Evaluation: 

    ● 2 total knowledge tests

Once enrolled, you’ll have 45 calendar days to complete the certification itself. Extensions may be purchased for €50 per additional 30 days, up to a maximum of 150 extra days. That said, your access to the content itself never expires.

Masterclass Content

Terms & Conditions

One student per registration. It is against the Terms to share content with others. Students have 45 calendar days to complete the training. Masterclass graduates receive a completion certificate, but no faculty meetings, bonus materials or marketing benefits (see the Certification version of this class if you want those extra benefits). Support is limited to email only. Payment is taken at the time of registration by debit card or credit card. If you prefer to pay by bank transfer, please contact us before registering. We will process your payment manually and give you a special code to bypass the credit card payment step. Please note that we do not provide VAT invoices (we do not charge VAT or any other taxes on our products and services). If you require a VAT invoice, there is a Є10 fee.