For professionals working in or interested in culinary tour operations, 

travel agencies and related companies. 


Our Masterclass

Food and beverage tours are all the rage. Travelers are demanding more and more of them, and companies are rushing to meet that demand. However, not all companies are well prepared to plan and deliver successful food or beverage tours. There are myriad factors that can make a good tour great and many others that can ruin a tour. You need to know about all these factors to increase your chances of success. 

Learn how planning and delivering food or beverage tours is vastly different from other types of tours.


    There are no specific prerequisites to enroll in this Masterclass, other than a good working knowledge of English.

Who It's For

    The training is suitable for professionals working in or interested in culinary tour operations, travel agencies and related companies.  

Why Enroll

  • Differentiate yourself from your competition
  • Get the recognition you deserve
  • Understand better your target market(s)
  • Learn how to increase your sales and your customer satisfaction
  • Get inspiration to innovate
  • Understand how to meet the needs of visitors and locals alike

What You Will Learn

  • How to design culinary tours that sell
  • How to market and sell to different types of food lovers (we're not all the same!)
  • Who buys food and beverage tours
  • How to face operational issues
  • How to overcome unexpected challenges
  • How to use technology to be efficient and save money
  • How to grow your culinary tour company

The Certification Includes

  • 7 training videos
  • Email support

We invite you to visit GastroTerra, the world's largest community of like-minded professionals who want to connect, explore, share, and get inspired about the latest developments in food and beverage tourism.



Once enrolled, you’ll have 45 calendar days to complete the certification itself. Extensions may be purchased for €50 per additional 30 days, up to a maximum of 150 extra days. That said, your access to the content itself never expires.

Instructors: WFTA Academy

Language: English

Total Learning Time: 4 hours

Continuing Education Credits: 4

Payment Options

    Credit or debit card online, or bank transfer. If you prefer to pay by bank transfer, then do NOT click Enroll Now. Instead, please contact us here first for different instructions. 

Course Evaluation

    2 final knowledge test, one after each module


    After completing this masterclass successfully (obtaining at least 75% in the two evaluations), you will receive the completion certificate corresponding to 4 continuing education credits. 

Masterclass Content

Terms & Conditions

One learner per registration. It is against the Terms to share content with others. Learners have 45 calendar days to complete the training. Masterclass graduates receive a completion certificate, but no advisor meetings, bonus materials or marketing benefits (see the Certification version of this class if you want those extra benefits). Support is limited to email only. Payment is taken at the time of registration by debit card or credit card. If you prefer to pay by bank transfer, please contact us before registering. We will process your payment manually and give you a special code to bypass the credit card payment step. Please note that we do not provide VAT invoices (we do not charge VAT or any other taxes on our products and services). If you require a VAT invoice, there is a Є10 fee.