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Culinary Tourist Guide Certification (All Others)


Course

Culinary Tourist Guide Certification and training for tourist guides who are not members of the European Federation of Tourist Guides, or of the World Federation of Tourist Guide Associations (WFTGA) member countries, or in Singapore. If you are an FEG or WFTGA member, please enroll in either of those certification programs instead.

Course Description

As the number of culinary tour companies grows, so does the demand for culinary tourist guides. There is a wide range of talent among culinary guides. Some guides have been professionally trained, while many others have not. Some guides have great personalities, but limited knowledge of the local culinary culture, which is a disservice to their customers. This certification is designed to train to a consistent level, and then assess the visitor experience offered by culinary tourist guides, with the end goal of delivering a high-quality culinary tour with the highest chance of receiving the highest ratings from customers. The certification is suitable for culinary tourist guides of all types, including food tourist guides, wine tourist guides, beer tourist guides, distillery tourist guides, food/beverage manufacturing tourist guides and similar roles. Tour directors and tour managers are also eligible to apply.

Note that this certification covers the components of developing and guiding culinary tours specifically. If you are interested in developing or managing a culinary tour operator company, consider enrolling in our Culinary Tour Operator Certification as well.


Prerequisites

This certification is available ONLY to tourist guides who meet the following requirements:

  • You are a professional tourist guide, tour director or tour manager.
  • Does your area require a valid guide license and/or badge? If so, you will be asked to upload a copy of your currently valid (not expired) license. If not, you will need to explain why your area does not require tourist guides to be licensed.
  • A copy of your valid business license (as a professional tourist guide)
  • Two letters of support/recommendation from industry (such as vendors you work with, tourism office, or companies that employ you as a guide, etc.)
  • Be sure to read the full course prerequisites here.

Which Certification Should You Enroll In?

If you do not meet the prerequisites and still enroll in the course, your application will be rejected and your application fee will be refunded. Questions? You can reach out to us here.


Learning Objectives

  • Understand the culinary tourist guide profession
  • Learn what makes culinary tours so special
  • Learn what a good culinary tourist guide should do - and not do
  • Understand the characteristics of a successful culinary tourist guide
  • Learn what to do to not just meet, but exceed, customer expectations
  • Learn how to solve specific types of problems unique to culinary tours

Course Features

  • Initial screening application
  • Two training videos (English language narration with closed caption English-language subtitles)
  • Comprehension test
  • Optional resources (podcast & downloads)
  • Comprehensive essay
  • Once signing up, you’ll have 45 calendar days to complete the certification

What You Get After Graduating

  • Completion Certificate (print yourself and frame for your office)

  • Color enamel lapel pin (pictured below) for your use on tour:

       

Here is the course outline:

1. Getting Started

Here is what you can expect during your certification training.

2. Screening Application

Application screening for WFTGA-member tourist guides.

3. Training Module 1

First training video.

4. Training Module 2

Second training video.

5. Bonus Resources

Additional resources to round out your learning experience.

6. Knowledge Test

Required knowledge test

7. Essay Interview

Required essay interview

8. Publicity and Marketing

If you'd like us to promote your certification, please complete this section. This is YOUR chance to get noticed!

9. Program Review

How did we do?

Completion

The following certificates are awarded when the course is completed:

WFTGA
ROW Guides
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