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Elevate your career with our specialized training and certification program in culinary destination development and promotion. Ideal for destination marketers, tourism offices, government entities, mayor’s offices, tourism ministries, NGOs, and related organizations.
If you work in tourism or government, focusing on developing and promoting your area as a culinary hotspot, this certification is tailored just for you! Discover the essential strategies for creating memorable culinary experiences, not just meals, for your visitors. This program covers:
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The value proposition of culinary tourism (also known as Food & Beverage Tourism and Gastronomy Tourism) for destinations
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The concept of "taste of place" and how to define it for your region
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Designing a sustainable culinary destination
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Packaging and selling food and beverage products and experiences for visitors
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Effective promotion of a culinary destination
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Measuring the success of your culinary destination
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Best practices in culinary destination development, supported by relevant case studies
Join us to gain the insights and tools needed to transform your area into a sought-after culinary destination, ensuring unforgettable experiences for every visitor.