Elevate your career with our specialized training and certification program in culinary destination development and promotion. Designed for destination marketers, tourism offices, mayor’s offices, government agencies, ministries, NGOs, and related organizations, this program equips you with the knowledge and strategies needed to position your region as a memorable and competitive culinary destination.

If you work in tourism or government and want to shape your area into a culinary hotspot, this training is built specifically for you. Gain the essential skills to create meaningful food and beverage experiences—experiences that strengthen local identity, support producers and businesses, and stay with visitors long after they leave.

WHAT YOU WILL LEARN

This program covers the full landscape of culinary destination design and management, including:

• The value proposition of culinary tourism (Food & Beverage Tourism, Gastronomy Tourism)

• The concept of “taste of place” and how to define and articulate it for your region

• Designing a sustainable, culturally authentic culinary destination

• Packaging and selling food and beverage experiences for visitors

• Effective marketing and promotion of a culinary destination

• Measuring performance and demonstrating impact

• Best practices supported by international case studies

LEARNING OBJECTIVES

By the end of this course, you will be able to:

1. Identify and communicate your region’s unique culinary value proposition

2. Apply the “taste of place” framework to strengthen local identity

3. Build sustainable culinary destination strategies that balance culture, community, and visitor demand

4. Develop compelling food and beverage tourism experiences and packages

5. Market your destination effectively across digital and traditional channels

6. Measure success using clear performance indicators and tools

7. Apply global best practices to elevate your destination’s competitive advantage

WHO THIS COURSE IS FOR

This certification is ideal for:

• Destination marketing organizations

• Tourism offices and visitor bureaus

• Municipal and regional government departments

• National tourism ministries

• NGOs and economic development entities

• Anyone responsible for shaping or promoting a region’s culinary identity

Join us to gain the insights, frameworks, and practical tools needed to transform your area into a sought-after culinary destination- one that delivers unforgettable, authentic experiences for every visitor.