For culinary tourist guides of all types, including food tourist guides, wine tourist guides, beer tourist guides, distillery tourist guides, food/beverage manufacturing tourist guides, and similar roles. Tour directors and tour managers are also eligible to apply.



As the number of culinary tour companies grows, so does the demand for culinary tourist guides. There is a wide range of talent among culinary guides. Some guides have been professionally trained, while many others have not. Some guides have great personalities, but limited knowledge of the local culinary culture, which is a disservice to their customers. This certification is designed to train to a consistent level, with the end goal of delivering a high-quality culinary tour with the highest chance of receiving the highest ratings from customers.

Learn why you need to deliver a memory, and not just a meal to your customers, both visitors and locals.

Language: English

Total learning time: 8 hours

Continuing Education Credits: 8



A copy of your currently valid tourist guide license. If your area does not require a tourist guide license, then you will need to explain why.

Two recommendation letters from the industry (vendors you work with, tourism office, or companies that employ you as a guide, etc.) 

If you are applying through one of our partners, please contact us for the correct documents needed for your situation.


The training is relevant for professional tourist guides, tour directors, or tour managers. You need to have been operating for at least one year.


  • 8 training videos 

  • Bonus materials (podcasts, videos & downloads)

  • Advisor time, up to 2 X 30 minute phone & zoom support, plus email

  • Verification of your business or your tourist guide license

  • Lifetime course access


Credit or debit card online, or bank transfer. If you prefer to pay by bank transfer, then DO NOT click Enroll Now. Instead, please contact us first for different instructions.


  • 1 Final Knowledge Test

  • A Final Written Examination


After completing this masterclass successfully (obtaining at least 75% in the evaluation), you will receive the completion certificate corresponding to 8 continuing education credits.


    • Understand the culinary tourist guide profession

    • Understand the characteristics of a successful culinary tourist guide

    • What makes culinary tours so special

    • What a good culinary tourist guide should do– and not do

    • What food- and beverage-loving travelers like and don’t like

    • What to do to not just meet, but exceed, customer expectations

    • How to solve specific types of problems unique to culinary tours

    Once enrolled, you’ll have 45 calendar days to complete the certification. Extensions may be purchased for €50 per additional 30 days, up to a maximum of 150 extra days. That said, your access to the content itself never expires.


    • Differentiate yourself from your competition

    • Get the recognition you deserve

    • Understand better your target market(s)

    • Learn how to increase your sales and your customer satisfaction

    • Get inspiration to innovate

    • Understand how to meet the needs of visitors and locals alike


    1. 1 Training Logistics

      Objective: General Information

    2. 2 Copyright Notice

      Objective: Terms & Conditions

    3. 3 Eligibility Verification

      Objective: Assess the Compatibility of Your Profile with this Certification

    4. 4 Introduction

      Objective: Overview of the Course Content

    5. 5 Lesson 1

      Objective: Culinary Tour Guiding as a Profession

    6. 6 Lesson 2

      Objective: What Makes Culinary Tours Special

    7. 7 Lesson 3

      Objective: The Do's and Don'ts of Culinary Tour Guiding

    8. 8 Lesson 4

      Objective: Important Guide Characteristics

    9. 9 Lesson 5

      Objective: Exceeding Customer Expectations

    10. 10 Lesson 6

      Objective: Problem Solving on Culinary Tours

    11. 11 Lesson 7

      Objective: Culinary Tourist Guide Case Studies

    12. 12 Conclusion

    13. 13 Knowledge Test

      Objective: Evaluation of Lessons 1-7

    14. 14 Crafting a Successful Narrative for Culinary Visitors

      Objective: Storytelling Consultancy

    15. 15 Creating a Food Tourism Experience that Visitors Will Buy

      Objective: Hospitality Training Company

    16. 16 Podcast: Tung Do- Just Do it

      Objective: Tung Do is a Vietnamese-American whose family escaped to the US at the end of the Vietnam war in 1975 and settled in Texas. Tung shares with us a number of valuable insights, not the least of which is to "Just Do It" - start your business even if you are scared or have no experience.

    17. 17 Essay Interview Assignment

      Objective: Guideline fot Your Essay Interview Assignment

    18. 18 Upload Your Essay Interview Assignment

      Objective: Submit Your Essay Interview Assignment

    19. 19 Prepare Your Microsite

      Objective: Guideline for Your Microsite

    20. 20 Learner Survey

      Objective: Student Feedback

    21. 21 Your Badge & Diploma

      Objective: Final Step

    Terms & Conditions

    Please note that this training module does not provide basic tourist guide training. This training focuses on specific issues and topics relating to working as a culinary tourist guide. If you need help with basic guide training or general tourist guide professional certification, we can refer to partner organizations that are able to help.
    This Certification is awarded to one individual working as a Tourist Guide, Tour Director, or Tour Manager. If you complete the Certified Culinary Tourist Guide program and then move on to a different company, your certification moves with you, but it never applies to the organization you work for.
    One student per registration. It is against the Terms to share content with others. Students have 45 calendar days to complete the training. Payment is taken at the time of registration by debit card or credit card. If you prefer to pay by bank transfer, please contact us before registering. We will process your payment manually and give you a special code to bypass the credit card payment step. Please note that we do not provide VAT invoices (we do not charge VAT or any other taxes on our products and services). If you require a VAT invoice, there is a Є10 fee.